Consumer Reports Best New Mattresses for 2008

As reported in the article "The Top New mattresses for 2008 According to Consumer Reports", one third of people who bought a new mattress in the last two years were unable to recall the brand they purchased.The article speculates:

It may not be a coincidence that Sealy, Serta, Simmons are top names that all begin with the letter "S." Consumer Reports postulated weak brand identity was a result of the mattress industry practice of giving different model names and numbers for different stores for the same mattresses.

The bottom line is the top selling models like Simmons Beautyrest World Class, Sealy Posturepedic, Tempur-Pedic Classic, Bergad Isoform Classic Mattress, Select Comfort Sleep Number 5000 Pillowtop, Simmons DeepSleep have different numbers to give the stores who sell them an advantage over the consumer who may wish to do price comparison shopping.

Consumer reports found that "even for mattresses that retailers claim are similar, significant differences exist in quilting, padding, and springs, according to our experts." Thus, they don't rate mattresses!

Consumer Reports said one company told them they were going to change this but the stores who sell the mattresses didn't want these models. What did they expect? Of course the stores want to make it difficult for customers to compare price and service.

More 2008 Best Product Ratings from Consumer Reports including:

• Best New Cars
• Best Cell Phone Service Providers
• Best Laptop Computers

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